1. Recruitment Marketing
Recruitment marketing strategy is based on the implementation of marketing tactics in recruiting. Recruitment marketing is the process of nurturing and attracting talented individuals to your organization using marketing methods and tactics.
The main goal of this process is to follow the latest trends in the market and offer solutions to the companies that best overcome these new challenges. Companies that first adopt these new recruiting best practices will be more likely to attract talent. This is why Recruitment Marketing will be among the top recruitment trends 2021.
2. Practice Diversity
You should practice diversity while recruiting candidates. Diversity in terms of gender and ethnicity will be crucial for organizations in the year 2021. Companies need to provide the same opportunities to everyone including candidates with disabilities and veterans.
The main reasons companies focus on diversity include: to better represent customers, to improve company performance and to improve culture.
3. Using Latest Technologies for Recruitment
As technology evolves, companies are moving their talent search methods from a traditional to a more modern and unconventional one. This enables recruiters to be more systematic about how they spend their time interacting with candidates.
Some of these technologies include HRMS (Human Resource Management System), Applicant Tracking System (ATS) and an integration of both of them.
4. Employee Referrals
Employee referral programs are definitely one of the most productive ways of hiring talent and filling open positions. This tactic is cost effective and enables companies to hire in the shortest amount of time.
Many research has proven that referred employees take shortest to hire and onboard, and require way less money.
5. Social Recruiting
Social recruiting is using social media channels for recruiting. The term refers to different ways of using social media networks (such as Facebook, Twitter, LinkedIn etc.) and websites (blogs, forums, job boards and websites) to find, attract and hire talent.
You can use social media networks to proactively search for potential candidates, build a relationship with them and encourage them to apply for your vacant job positions.
6. Use of artificial intelligence (AI) and automation
Artificial Intelligence, like everything else, are also heavily influencing interviewing and assessment of candidates, not only resulting in better recruitment automation but also making the hiring process more error free. However there are certain areas that can never be replaced by AI, at least not in the foreseeable future.
Artificial Intelligence is likely to replace various skills including building relationship with candidates, seeing candidate potential beyond credentials, judging “culture add” or “culture fit” and many more.